Author Profile

You are working for an advertising firm which has just landed a big contract. YOU have been selected as the employee to handle it
Your job is to promote an Australian Author.
You will create an advertising campaign to promote the author.
You can choose either print, radio, television, multimedia, etc. to do this.
Find information you think would best promote the author.
Why is this author and their books interesting?

Step 1:

Create a mind map using information about the author you have selected. Use only the most interesting information to persuade others to read their books.

Here is an example of a mindmap on Paul Jennings. This is a model to act as a guide for your task.

Where can I find information?

Web sites
Following is a list of possible authors to consider:

Christine Harris David Harris Margaret Clark Paul Jennings John Marsden Jackie French Morris Gleitzman Kevin Gilbert Tim Winton Catherine Jinks

Sally Morgan  Isobelle Carmody Allan Baillie  Duncan Ball May Gibbs  Libby Hathorn Robin Klein Elyne Mitchell Oodgeroo Noonuccal Ruth Park Colin Thiele

also.....
Penguin - Authors and Illustrators
For comprehensive information on the authors published by Penguin.

Allen & Unwin
Author profiles from the book publishers, Allen & Unwin

 Australian Authors and Illustrators

You can do a search for an author that does not appear on the list

 

Other resources

• school library
• local library
• newspapers and television

Step 2: The Advertising campaign

 

Task 1

 

Most popular books - which ones are his most popular.

Interesting Facts - interesting little known facts.

Awards - any awards or honours this person has received.

Hobbies - what does this person do when he isn't writing.

Personality - how would you describe this person if they were your friend.

Issues - controversies and happenings in their life.

Achievements - personal accomplishments.

Obstacles - problems encountered during their life so far.

 

Task 2

Create a poster to advertise the author you have choosen. It must be eye catching and promote the author. Remember, it will be on display so pay attention to spelling, punctuation and other small details.

Presentation

You must hand in the mind map of the author and the advertising campaign promoting the author together with any other material that shows the process involved in this assignment.

 

 

How will this be assessed?

Teacher Assessment:

Marks will be given for the process as well as the final product.

 

Class Assessment:

When displayed the class will also mark the work paying attention to overall impact and how persuasive it is. This will be part of the assessment.

 

Self Assessment:

What did you find most interesting about this assignment?
What would you change?
Were there any problems?
What did you do well?

Remember to cite your sources!!

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